General Motors and the Buick brand proudly sponsored the UNCF (United Negro College Fund) An Evening of Stars® taping in Pasadena, Calif. on Dec. 1. UNCF plays a critical role in enabling more than 60,000 students each year to attend college. UNCF and Buick’s common focus on education made the event a particularly special sponsorship to showcase Buick’s dedication to educating young people.
Buick hosted five Buick Achievers scholarship recipients to attend the live taping at the Pasadena Civic Auditorium. The students, Morgan Grayned; Stone Mountain, Ga. (Hampton University); Ty’Quish Keyes; Philadelphia, Pa. (Morehouse College); Shalyn Brangman; Union, N.J. (Rowan University); Donovan Colquitt; Southfield, Mich. (University of Michigan) and Kenya Ansah; Chicago, Ill. (University of Illinois – Urbana-Champaign), enjoyed the opportunity to engage with GM Foundation President Vivian Pickard and President and Managing Director of GM Canada Kevin Williams during the trip. This once in a lifetime experience included many memorable activities for the students and reinforced the importance of higher education. Buick’s sponsorship included branding throughout the high profile event, along with vehicle displays accompanied by product ambassadors.
UNCF An Evening of Stars® formerly the Lou Rawls Parade of Stars®, first aired in 1979, and since that time has become one of the longest-running televised events in the country. Over its history, the program has raised more than $200 million that has helped hundreds of thousands of students attend college and graduate. For this year’s event, UNCF joined forces with the BET Networks to produce the television special in which some of the biggest names in entertainment, education, politics and sports shared the stage with students whose lives have been positivity changed by education made possible by UNCF. The An Evening of Stars® taping will air nationally in syndication and on the BET Network, Saturday, January 26 and Sunday, January 27, 2013.
For more information about the Buick Achievers Scholarship Program, please visit www.buickachievers.com